For High-Achieving Men Who Excel Everywhere Except Their Health
You're Too Smart to Be This Unhealthy
Finally Fix the One Problem Your Success Can't SolveBefore It Costs You Everything You've Built
Free consultation • No generic advice • Real transformation
Does This Sound Painfully Familiar?
You're a successful man who...
Has conquered every professional challenge - except the 'simple' task of staying healthy
Is building wealth for a retirement you might not be fit enough to enjoy
Watches younger colleagues with half your experience but twice your energy
Sees your children quietly following your unhealthy patterns - and it terrifies you
Knows exactly what to do but can't seem to do it consistently
You're not alone.
In fact, you're in excellent company.

Dr. Dan Maggs
GP • Weight Loss Specialist • Former Obesity Sufferer
Finally: A Doctor Who's Actually Been Where You Are
I'm not another naturally fit doctor preaching what I've never practised.
I lost 30kg in 2016 after years of being the overweight GP giving weight loss advice I couldn't follow myself.
I know exactly why smart, successful men fail at health - because I was one of them.
“The cognitive dissonance of being a health expert who couldn't manage his own health nearly destroyed me. Now I help men bridge that same gap.”
The Brutal Truth About Your “Success Paradox“
You solve million-pound problems before lunch, but can't solve the painful tightness of your own belt
The Daily Reality You've Accepted:
- • Afternoon brain fog that forces you to fake sharpness through crucial meetings
- • Strategic jacket-wearing in summer (because taking it off would reveal too much)
- • That mental calculation at every restaurant - “Do the chairs have arms?”
- • The excuse rolodex: “Bad back”, “Old injury”, “Too busy”
Research shows 83% of middle-aged men perceive themselves as significantly younger than their physical appearance suggests.
That shock when you catch your reflection? It's universal among men like us.
Here's What's Actually Happening:
You have every tool for success: discipline, intelligence, resources, knowledge.
So why are you failing at the one thing that matters most?
Because you're fighting the wrong battle with the wrong weapons.
The Hidden Timeline of Professional Decline
Year 1-2
The Subtle Exclusion
Active networking becomes 'drinks only'. They know you can't keep up.
Year 3-4
The Opportunity Fade
'Too demanding' they say about that promotion. They mean your health can't handle it.
Year 5-7
The Position Theft
Someone 10 years younger gets YOUR role. They cite 'energy and dynamism.'
Year 8+
The Gentle Push Out
Suddenly you're 'better suited' for less demanding roles. Peak earning years: gone.
The Brutal Truth:
Your health isn't just affecting your quality of life.It's actively sabotaging your career trajectory.
The Legacy You Never Intended to Leave
Your children are watching. And learning. Every. Single. Day.
Last Week in My Clinic:
A CEO brought his 16-year-old son. Same shape. Same habits. Same future being written in real-time.
The father had taught his son everything about success. Everything except how to be healthy while achieving it.
Two 84-Year-Olds. Two Futures. One Choice.
As an out-of-hours GP, I see your future every day. Here are two patients from last Tuesday:
John - 3PM Visit
Living His Best Years
Just back from hiking in New Zealand
Lives independently, maintains his garden
Plays football with great-grandchildren
Takes just 2 medications
Still consults for his former company
“I feel 20 years younger than my age.”
Richard - 5PM Visit
Existing, Not Living
Can't rise from chair without help
Hasn't left home in 2 years
Watches grandchildren through window
Takes 14 different medications
Built an empire he can't enjoy
“I never thought it would be like this.”
The Only Difference Between Them?
The decisions they made at YOUR age.
Why I Succeed Where Others Failed You

2015: The GP Who Couldn't
30kg overweight • Exhausted • Ashamed

Now: Living Proof It Works
30kg lost • Maintained 8+ years • Thriving
The Truth: Weight Loss Was Just the Beginning
Yes, I lost 30kg in 2016. But here's what the before/after photos don't show:
Layer 1: Food Addiction
Not 'emotional eating' - actual neurological addiction. Took 3 years to break.
→ Why your willpower fails by 3pm
Layer 2: Stress Systems
Running a medical practice while raising young kids. Sound familiar?
→ Why work pressure drives you to eat
Layer 3: The Alcohol Trap
That 'deserved' evening drink? It was sabotaging everything.
→ Why you can't stick to any plan
Layer 4: Sleep Destruction
Poor sleep = poor decisions. Every. Single. Time.
→ Why mornings start with failure
Layer 5: Movement Barriers
When you haven't moved properly in 20 years, 'just exercise' is dangerous advice.
→ Why you get injured and give up
It took me 8 years to solve all these layers.
You don't have 8 years. That's why I created a system that addresses them all from day one.
The Executive Health Recalibration Programme
Rapid Reset
Weeks 1-4
Metabolic reactivation & energy restoration
Most men report 50% more energy within 14 days
System Building
Weeks 5-12
Bulletproof habits that work with your schedule
Sustainable weight loss without the suffering
Future-Proofing
Ongoing
Building the body that thrives at 70+
The fitness and strength of men 20 years younger
Your Complete Support System Includes:
Direct Access to Me
WhatsApp support when you need it most - not on my schedule
Personalised Action Plans
Built around YOUR life, not generic templates
Expert PT Programming
From Sam Boyle - designed for bodies that haven't moved in years
Executive-Friendly Scheduling
Works with 60-hour weeks and business travel
Medical-Grade Guidance
From a real GP who's lived your struggle
Peer Community
Other successful men on the same journey
Men Who Chose Their Health Over Their Excuses
From Diabetic to Tennis Champion
153kg
Starting weight
HbA1c: 63
Severe diabetes
76kg
Current weight
HbA1c: 37
Non-diabetic
“You made a massive contribution to being able to turn my health around. From 5-6XL t-shirts to medium. From diabetic to league tennis player. All in about 16 months.”
- Darren, Business Owner

How Getting Fit Saved David's Life (Literally)
When David was diagnosed with cancer, his medical team had a crucial decision to make.
“Because I'd gotten myself into good shape the year before, my medical team immediately deemed me fit for surgery. Had I remained in my previous condition, surgery wouldn't have even been an option.”
The result? Not only did David become cancer-free, but he recovered well enough to complete the Camino de Santiago - a 800km pilgrimage across Spain.
Your fitness isn't just about looking good. It might literally save your life.
- David, Retiree

Let's Be Brutally Honest About Fit
Perfect Fit If You...
- Excel professionally but struggle with health
- Want systems that work WITH your career
- Are ready to address root causes, not symptoms
- Value expertise and personal experience
- Can invest in transformation, not quick fixes
Wrong Fit If You...
- Want magic pills or 30-day miracles
- Aren't ready to change fundamental habits
- Expect results without personal effort
- Just want to be told what to eat
- Think this is just another diet programme
This isn't for everyone. It's for the few who are ready.
If that's you, let's talk.
Your Investment in 20+ Years of Peak Performance
Complete transformation programme:
£600
per month
You Get:
Compare To:
- • Private PT: £400-800/month
- • Nutritionist: £200-400/month
- • Health coach: £300-500/month
- • Lost productivity: £1000s/month
Total value: £2000+/month
My Personal Guarantee
Follow the system for 30 days. If you don't feel dramatically better - more energy, better sleep, clearer thinking - I'll refund every penny.
No questions. No hard feelings. That's how confident I am this works.
Flexible payment options:
3-month minimum commitment • Then month-to-month • Cancel anytime
Your Questions, Honestly Answered
Q:I work 60+ hours a week. How can I possibly fit this in?
A: You're already losing hours daily to low energy and poor health. This programme is designed BY someone with a crazy schedule FOR people with crazy schedules. We work with your life, not against it.
Q:I've tried everything - keto, paleo, intermittent fasting. Why would this be different?
A: Because those are just tools. This addresses WHY you couldn't stick to them. We fix the underlying issues - stress eating, sleep problems, food addiction - that sabotage every diet.
Q:Is this just another diet programme?
A: No. This is a complete life recalibration. Yes, we'll address nutrition, but also sleep, stress, movement, and most importantly - the psychology that's kept you stuck.
Q:What if I travel constantly for work?
A: Perfect - so do many of my clients. We build systems that work in hotels, airports, and client dinners. One client lost 40kg while traveling 200+ days a year.
Q:How quickly will I see results?
A: Most men report significantly more energy within 7-14 days. Visible weight loss typically starts week 2-3. But the real transformation - becoming someone who maintains it - takes the full 90 days.
The Clock Is Ticking on Your Peak Years
Every day you wait is another day closer to that younger colleague taking your position, another day programming your children's future, another day choosing Richard's path over John's.
Your Next Steps:
Complete the Application
Takes 2-3 minutes. Tell me about your situation.
Right now
I Review Personally
I read every application myself.
Within 24 hours
Strategy Call
If we're a potential fit, we'll have a focused 30-minute call.
This week
Decision Time
We both decide if this is right. No pressure, just clarity.
Same day
Limited spots available • Not everyone is accepted • Application takes 2-3 minutes
P.S. Remember those two 84-year-olds? John and Richard?
Right now, today, you're choosing which one you'll become.
Make the choice your future self will thank you for.
Private Coaching Application
This form takes less than 2 minutes to complete.
I personally review every application and will respond within 24 hours.